Case Studies/AutoBuffy
AutoBuffy
A user-friendly platform that simplifies finding and purchasing auto parts online, with a diverse selection so customers find exactly what they need.
+50%
Sales via Buy Now, Pay Later
Client requirement
AutoBuffy, a leading eCommerce store for auto parts, reached out to enhance website functionality and user experience — faster part search across a huge catalog, flexible payment options, stronger technical SEO, higher-availability infrastructure, and real-time inventory synchronization.
Challenges & solutions
What we inherited, and exactly how each constraint was resolved.
- Challenge
Searching for a part by make, year, and model was slow because of excessively large database tables holding detailed part information.
SolutionCaching alone did not help, so we integrated Elasticsearch, refined the database structure, and added indexing to accelerate search dramatically.
- Challenge
Unlike most US eCommerce platforms, the system had no “buy now, pay later” payment method.
SolutionWe implemented Klarna Buy Now, Pay Later integrated with Stripe, thoroughly tested for reliability and a smooth checkout.
- Challenge
Serious SEO gaps from missing technical SEO, compounded by an outdated Angular 8 frontend.
SolutionWe added Server-Side Rendering and upgraded Angular from 8 to 13 in 20 days, boosting SEO performance and sales.
- Challenge
An inadequate server structure struggled with heavy API call and IO volume, slowing the site under traffic.
SolutionWe introduced AWS load balancers and auto-scaling, and split UI and admin onto separate servers so user experience stays unaffected during heavy admin uploads.
- Challenge
Large files were uploaded to the server first and then to S3 — a slow, costly round trip.
SolutionWe implemented direct-to-S3 uploads from the frontend, cutting server cost and utilization for file uploads.
- Challenge
Inventory updates were manual via FTP, CSV, and Excel; real-time updates without manual work were critical.
SolutionWe built a new microservice automating inventory for all parts and vendors with real-time updates and APIs for seamless synchronization.
Key features
Geolocation-based part recommendations
Detects the user’s location to instantly suggest the most popular parts and kits in their area, making search faster and more relevant.
Real-time inventory microservice
Keeps inventory synced with vendor portals for always up-to-date availability, with dedicated APIs for authenticated users and admins.
Buy Now, Pay Later
Offers PayPal, AfterPay, debit, and credit options — boosting sales by 50% while giving customers financial flexibility.
Streamlined returns process
A well-defined return workflow resolves issues quickly, making shopping hassle-free and reinforcing trust.
AI-powered support chatbot
Personalizes responses by location and demographics for a highly relevant, engaging support experience.
Advanced parts search algorithm
Delivers real-time, relevant suggestions as users type, so they instantly find the right parts across a vast catalog.
Streamlined content management
Lets the SEO team update SEO attributes in real time, making it easy to optimize content and improve visibility.
Results
Streamlined search drastically reduced search times and increased user satisfaction.
Flexible payment solutions broadened the customer base and boosted sales.
Advanced SEO strategies raised visibility, increasing clicks and engagement.
System reliability held up even during peak loads.
Inventory management reached real-time accuracy and operational efficiency.
Technology Stack
Frontend
HTML5
CSS3REST
Bootstrap
Angular
TypeScriptBackend
Rails
Node.js
.NETDatabase
PostgreSQLAWS RDS
Elasticsearch
RedisIntegrations
TwilioSendGrid
StripeAfterShip
PayPalUPSUSPS
FedEx
Slack
SentryServer
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