Case Studies/Coach Catalyst
Coach Catalyst
An online platform that streamlines coaching — a centralized hub for scheduling, communication, and progress tracking with a clean, intuitive interface.
Vue 2 → 3
Migrated + new revenue stream
Client requirement
CoachCatalyst needed its coaching platform modernized — a faster, more intuitive UI, a Stripe Connect marketplace so coaches get paid directly, an integrated community module, a rewritten real-time chat, and a full migration to Vue 3.
Challenges & solutions
What we inherited, and exactly how each constraint was resolved.
- Challenge
The site was not user-friendly and loaded slowly; users struggled to complete tasks, hurting engagement.
SolutionWe redesigned for clarity and optimized performance — code optimization, fewer HTTP requests, and optimized media — to improve speed and responsiveness.
- Challenge
A marketplace was needed that integrates Stripe Connect for direct coach-to-client payments, with a scalable, secure schema.
SolutionWe designed an efficient relational schema and integrated Stripe Connect with OAuth onboarding and secure payout processing.
- Challenge
Integrating a community module was complex because the project structure was never planned for it.
SolutionWe used a phased, modular approach — isolating community components and integrating them step by step.
- Challenge
The custom chat module was written in CoffeeScript, lacked usability, and needed performance work.
SolutionWe migrated chat to Vue.js with real-time updates and efficient data fetching for smooth, responsive UX under load.
- Challenge
Upgrading from Vue 2 to Vue 3 introduced new syntax, features, and optimizations to reconcile carefully.
SolutionWe refactored components to the Composition API, updated directives and plugins for compatibility, and reduced bundle size for faster loads.
Key features
Client management
Keeps client info, progress, and communication in one place, so coaches can update details and message clients from a single view.
Program creation
Lets coaches build custom plans matched to each client’s goals, ability, and fitness level.
Messaging & communication
In-app messages, notifications, and updates keep coaches and clients connected and informed.
Communities
Clients join interest-based groups, connect with peers, and share progress — driving ongoing engagement.
Progress tracking
Data analytics, charts, and visualizations surface performance and achievements over time.
Calendar & scheduling
An integrated calendar manages appointments, sessions, and events in one place.
Results
A more intuitive, enjoyable experience lifted engagement and satisfaction.
Faster loads and smoother modules kept more users on the site.
Improved usability attracted new users and expanded the user base.
Positive changes strengthened reputation and brand perception.
The Stripe Connect marketplace opened new revenue for coaches and the platform.
Scalability and performance work positioned the platform for international expansion.
Technology Stack
Frontend
HTML5
CSS3
Tailwind UI
Vue 2 & 3Vue RouterVuexBackend
RailsDatabase
PostgreSQL
RedisAWS RDSIntegrations
StripeProject management
Trello
JiraHosting
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